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How Carlsberg Pursues Opportunities within Mobile Marketing (1 of 5)

Duration: 4:22 Uploaded: 07 June 2016

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How,Carlsberg,Pursues,Opportunities,within,Mobile,Marketing,(1,of,5) Part 1 of 5: The mobile phone has grown to be the most used device. How do you think this will affect marketing plans in general? Morten Boye, VP Marketing at Carlsberg talks about the development within Mobile Marketing and how Carlsberg seeks to take advantage of the vast opportunities: Learn about: How marketing plans are affected by the increased use of mobile phones How the consumers’ buying behavior changes due to modern mobile technology Where and how consumers purchase their preferred products The biggest challenges of Mobile Marketing The importance of a user-friendly mobile webpage Mobile Marketing is developing at a hasty speed and shows no sign of losing momentum any time soon. However, is there a way to take advantage of the opportunities when you are in a business that does not traditionally sell its products via a mobile platform? “Yes,” says Morten Boye, VP Marketing at Carlsberg. Hear what Morten has to say about shifting to a more digital focus, how to engage customers by providing them with convenient choices that save them time as well as money, and how Carlsberg plans to adapt to a more mobile-oriented market.